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Friction is the enemy of motion and momentum; it wastes energy, time and effort. In a business context, friction is any activity that does not add value to the top or bottom line. Successful companies actively seek out ways to reduce internal friction. The goal is to become as frictionless as possible.

Configuring, pricing and quoting (CPQ) has never been easy. It is especially painful at companies that offer a broad range of products and services from different internal teams. The founders of servicePath邃

As members of the Solution Engineering and Sales teams, the founders had to produce multi-million dollar quotes using spreadsheets with hundreds of variables, convoluted lookups and complex formulas. Updating, policing and shepherding these spreadsheets became their full jobs. Being Excel jockeys sucked and wasn窶冲 what they signed up for, so they decided to create a better solution.