As CEO of Xemoto (the “Xe” is pronounced “Zi”) Media I’m responsible for providing strategic leadership, steering the organization to meet its growth milestones, and spearheading ongoing operations, platform development and expansion of the organization.
At Xemoto Media we are dedicated to supporting Marketing, PR and IR professionals in North America reach, engage and acquire customers with brand-safe influencer marketing.
Xemoto Media’s proprietary influencer marketing platform delivers access to a broad-based community of trusted influencers, compliant workflow, social media distribution and actionable analytics.
Prior to my current role I had my own consultancy firm and was a marketing partner at ELIM5, where I helped leaders grow their business with effective strategic planning, smart marketing strategy and outstanding execution.
I have also held numerous senior-level positions, most recently as VP, Marketing and Strategy for ADP and VP, Marketing and Communications for Cogeco Peer 1 (now Aptum), where I contributed to the growth and direction of both companies and was instrumental in increasing revenue through strategy development, successful digital marketing programs, the launch of new product suites, and the implementation of award-winning campaigns.
I have extensive experience in both mature and entrepreneurial organizations and proven success in brand, digital and demand-generation marketing as well as strategic planning, communications and product management. I am also skilled at defining and launching services and platform-based solutions that address customer needs.